Problem

Create a brand for a fictitious non-profit organization. Develop a business proposal that outlines its mission statement, the organization's purpose, how the purpose will be executed, and the target audience. Design marketing materials for the non-profit, including a logo, brochure, letterheads, business cards, and an envelope. Ensure cohesive branding across the campaign, using fonts and colors that represent the organization's values and identity.

Inspiration

The concept for my non-profit was inspired by Bowling Green's The Fringe, a community-focused thrift store. I wanted to create a donation-based charity shop that served the community and shed light on the wastefulness of the textile industry. For the design, I was heavily influenced by Spotify's loud, vibrant color scheme and bold typography. When researching logo ideas specifically, I was drawn to how Patagonia incorporates silhouetted mountains in its logo- visually tying together its mission (environmentalism) into its corporate logo.

Design Solution

I created a branding campaign for the non-profit Funky Finds, a charity shop focused on sustainability and reducing textile waste. Funky Finds aims to create a more sustainable world by giving clothing a second life-supporting its tagline "second hands for better lands". The bold typography and punching color palette fits the target audience of the non-profit: 18-28 year olds. The upbeat design is continued throughout the marketing materials, insuring brand consistency.